🚀Vision & Mission
Why do we exist?
Our Vision
Technology has transformed the way we access private markets. We have come to expect transparent fees, seamless transactions and freedom of information.
Meanwhile, the experience of investing in fine wine (and collectibles more generally) has remained in the Dark Ages. It is expensive, inefficient and opaque.
Our vision is to make investing in fine wine so easy and so cost-effective that it can form a part of every investment portfolio, for the very first time.
Opportunity
Investors are increasingly demanding access to fine wine as an asset class.
Existing solutions are set up to serve a narrow sliver of the market; wine enthusiasts who want the optionality to drink the wines should they so choose.
This poses a problem to wealth managers and platforms that wish to offer fine wine as a structured investment product to their own client-base, seamlessly and cost-effectively.
As wine enthusiasts and investors ourselves, we launched WineFi to solve the endemic issues that we saw as plaguing the industry.
Our Mission
For this to be a reality, we need to remove the barriers of entry that have prevented mainstream adoption so far. These include high costs, high friction, and opaque fees.
Our strategy is to partner with ambitious businesses seeking to offer fine wine as a structured investment product to their own client base.
This approach benefits everyone:
Your investors are able to access fine wine as an asset class through the channels they already know and trust.
You are able to meet client demand, and generate revenue in the process.
We benefit from distribution via channels already trusted by investors.
The wine trade ecosystem - merchants, producers and third-parties alike - benefits from more capital flowing into the space.
The key barrier to fine wine becoming a mainstream asset class has been a lack of accessibility. Our belief is that this approach will make it possible for wine to form a part of every investment portfolio, for the very first time.
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