👋Team
The composition of our team combines decades of wine trade experience with asset management and fintech expertise.
Leadership Team
Callum Woodcock, Chief Executive Officer
Callum started his career in asset management at Fidelity and JP Morgan, before going on to head up growth at an early stage AI start-up.
With existing family ties to the wine trade, he recognised the opportunity to bring new technology and outlook to the outdated world of wine investment.
He holds the Investment Management Certificate (IMC), a Bachelor’s Degree from the University of Bristol, and a Master’s Degree from the University of Cambridge.
Jonathan Keeling, Chief Commercial Officer.
Jonathan is the ex-Chief Growth Officer of Crowdcube, Europe's largest Crowdfunding platform, where he spent nearly a decade supporting some of Europes best known founders and executing the biggest equity crowdfunding rounds of all time.
He is also a 2x TEDx speaker, a featured guest on various podcasts, and a regular panelist and speaker at global events on topics such as growth, innovation, and crowdfunding.
As WineFi's CCO, he brings a wealth of FinTech experience to an industry ripe for disruption.
Oliver Thorpe, Operations Director
Oliver cut his teeth in the wine trade by spending his summers working on vineyards in Australia. Most recently, he ran operations at Nomio, a high-growth tech scale-up backed by Sequoia and Kindred Capital.
Oliver's background makes him a great fit to lead the operations of a business in full hyper-growth, serving as a critical interface between our suppliers and our back office.
Aaran Daniel, Head of Data and Analytics
Having previously led data and innovation at a UK-based family office, Aaran joined WineFi to help build out our market-leading data science capability.
In this role, Aaran has been instrumental in pioneering the unique 'WineFi Investment Score' (WIS) system that we use to rank assets, ahead of further qualitative analysis by our Investment Committee.
Michael Saunders, Board Director
Michael Saunders, who has more than 40 years’ experience in the wine sector and was previously CEO of Bibendum, joined Coterie Holdings as CEO in January this year.
Coterie Holdings – which owns leading merchants Lay & Wheeler and Hallgarten & Novum Wines, as well as a wine lending platform, Jera, and state-of-the-art bonded fine wine storage facility, Coterie Vaults – has its sights set on becoming a market leading fine wine group.
Investment Committee
Peter Lunzer
Peter Lunzer is a wine investment specialist who has invested more than £85m on behalf of clients over a thirty-year career. In his role as part of WineFi's Investment Committee, Peter is in charge of portfolio construction for our syndicate and bespoke offerings.
When Peter isn’t thinking about wine, you will likely find him at his barbecue (weather permitting) or else on the sidelines of his beloved Richmond Rugby Club, where he played for 11 seasons.
Peter lives in Richmond with his wife Sofia and Labrador, Ragnar.
Simon Thorpe, MW
Simon’s career in the wine industry spans thirty years, encompassing roles at companies like Fortnum and Mason, Waitrose, Constellation and Negociants UK.
After serving as the CEO of WineGB, the national association for the English wine industry, he was recently appointed Managing Director of wholesaler and importer Thorman Hunt.
Simon is one of 421 Masters of Wine globally.
James Fletcher
James is a founding member of Amphora Portfolio Management, a specialist wine investment company.
James has worked in the fine wine trade for more than fifteen years, advising many HNW clients on their wine investments.
He is responsible for portfolio selection for WineFi partners.
Alun Griffiths, MW
Formerly the Buying Director of famed wine merchant; Berry Bros. & Rudd, Alun’s career in the wine trade began upon leaving university at the age of 22.
Alun lectures frequently on wine in Britain, Japan and Hong Kong, and has been a panel judge at the Decanter World Wine Awards Competition since its inception. He became a Master of Wine in 1991.
Alun is one of 421 Masters of Wine globally.
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